摘要：  [目的/意義]對(duì)社交媒體中的健康謠言相關(guān)研究進(jìn)行系統(tǒng)剖析，有助于拓展健康信息學(xué)的研究視野，為健康謠言的科學(xué)治理提供參考借鑒。[研究設(shè)計(jì)/方法]將文獻(xiàn)計(jì)量與內(nèi)容分析相結(jié)合，在對(duì)健康謠言及其相關(guān)概念進(jìn)行辨析的基礎(chǔ)上，以SSCI、SCI、PubMed、CSSCI、CSCD以及北大核心期刊相關(guān)數(shù)據(jù)庫(kù)作為數(shù)據(jù)來(lái)源，對(duì)2022年4月14日前發(fā)表的213篇文獻(xiàn)進(jìn)行綜述，梳理和總結(jié)社交媒體健康謠言特征、傳播和治理等方面研究。[結(jié)論/發(fā)現(xiàn)]研究揭示了社交媒體健康謠言的特征、傳播要素以及識(shí)別方法，最終構(gòu)建出社交媒體健康謠言多主體協(xié)同治理框架。在此基礎(chǔ)上，從構(gòu)建健康謠言公共語(yǔ)料庫(kù)、關(guān)注多模態(tài)健康謠言研究、重視“真實(shí)性被證實(shí)不為假”的健康謠言、揭示不同媒介健康謠言傳播特性的差異、結(jié)合圖情領(lǐng)域特色與優(yōu)勢(shì)的健康謠言研究等角度，對(duì)未來(lái)社交媒體健康謠言研究進(jìn)行展望。[創(chuàng)新/價(jià)值]在實(shí)施“健康中國(guó)”戰(zhàn)略以及構(gòu)建中國(guó)特色網(wǎng)絡(luò)治理體系的背景下，通過(guò)對(duì)國(guó)內(nèi)外社交媒體健康謠言研究進(jìn)行梳理，厘清了社交媒體健康謠言的研究脈絡(luò)與發(fā)展趨勢(shì)，提出了未來(lái)社交媒體健康謠言研究的方向。

關(guān)鍵詞: 健康謠言, 社交媒體, 謠言特征, 謠言傳播, 謠言治理

Abstract: [Purpose/Significance] A systematic analysis of health rumors in the social media environment will help to expand the research vision of health informatics and provide reference for the scientific governance of health rumors. [Design/Methodology] This study combines bibliometrics and content analysis. Based on the discrimination of health rumors and their related concepts, the data bases of SSCI, SCI, PubMed, CSSCI, CSCD, and PKU core journals are employed as data sources. As such, 213 articles published before April 14, 2022 are analyzed in this study. As such, we sort out and summarize these research from the perspectives of characteristics, dissemination, and governance of social media health rumors. [Findings/Conclusion] The research reveals the characteristics, dissemination elements and identification methods of social media health rumors, and finally constructs a multi-agent collaborative governance framework for social media health rumors. Accordingly, this study proposes the future research directions, including building a public corpus of health rumors, paying attention to the research on multimodal health rumors, attaching importance to health rumors whose authenticity has been proved to be not false, revealing the differences of the dissemination characteristics of health rumors in different media, and studying the health rumors combining the features and advantages of Library and Information Science. [Originality/Value] Under the background of the implementation of Healthy China Strategy and the construction of network governance system with Chinese characteristics, this paper combs the domestic and foreign research on social media health rumors, clarifies the thread of thought and the development trend of research on social media health rumors, and puts forward the research direction of social media health rumors in the future.

Keywords: Health rumors, Social media, Rumor characteristics, Rumor dissemination, Rumor governance

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