首頁資訊癌癥宣傳月雅詩蘭黛公司希望女性知道乳房護理是自我護理

癌癥宣傳月雅詩蘭黛公司希望女性知道乳房護理是自我護理

來源：泰然健康網(wǎng) 時間：2024年12月20日 04:02

NEW YORK--(BUSINESS WIRE)--The Estée Lauder Companies (NYSE: EL) (the company) is placing renewed emphasis on women’s health with the launch of its 2024 Breast Cancer Campaign, spotlighting a powerful message: Breast Care is Self-Care. The company aims to inspire and educate women across generations to become advocates for their breast health, reframing self-care to include proactive prevention and early detection measures..

紐約--（商業(yè)新聞短訊）--雅詩蘭黛公司（紐約證券交易所代碼：EL）（該公司）推出2024年乳腺癌運動，再次強調(diào)女性健康，揭示了一個強有力的信息：乳房護理就是自我護理。該公司旨在激勵和教育幾代女性成為乳房健康的倡導(dǎo)者，重塑自我保健，包括主動預(yù)防和早期發(fā)現(xiàn)措施。。

The company has been at the forefront of efforts to create a breast cancer-free world since Evelyn H. Lauder co-created the pink ribbon and started The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign) in 1992. Together, The Campaign and The Estée Lauder Companies Charitable Foundation have funded more than $131 million for lifesaving global research, education, and access to medical services with more than $103 million funding medical research through the Breast Cancer Research Foundation..

自伊芙琳·H·蘭黛（EvelynH.Lauder）于1992年聯(lián)合創(chuàng)立粉紅絲帶并啟動雅詩蘭黛公司乳腺癌運動（The Campaign）以來，該公司一直處于創(chuàng)建無乳腺癌世界的最前沿。該運動和雅詩蘭黛公司慈善基金會共同資助了1.31億美元，用于拯救全球研究、教育和獲得醫(yī)療服務(wù)，并通過乳腺癌研究基金會資助了1.03億美元的醫(yī)學(xué)研究。。

Talking about breast care as self-care is a natural extension of The Estée Lauder Companies’ long-standing legacy in both breast cancer and beauty. In the U.S., female breast cancer incidence rates have been increasing since the mid-2000s, and in the past decade, the increase in incidence was higher in women under 50.1 Breast Care is Self-Care exemplifies the evolved focus of The Campaign to educate women, particularly younger women, to become advocates for their own breast health..

將乳房護理稱為自我護理是雅詩蘭黛公司在乳腺癌和美容方面長期傳承的自然延伸。在美國，自2000年代中期以來，女性乳腺癌發(fā)病率一直在上升，在過去的十年中，50歲以下女性的發(fā)病率上升幅度更高。乳腺護理是自我護理，這體現(xiàn)了教育女性，特別是年輕女性成為自己乳房健康倡導(dǎo)者的運動的發(fā)展重點。。

Breast Care is Self-Care is communicated through a compelling new video and digital campaign. The video features female employees in New York who shared their authentic views on the link between breast health and self-care. The company aims to reshape how women approach self-care, urging them to include breast health as an integral part of their wellness routines..

乳房護理是自我護理，通過引人注目的新視頻和數(shù)字活動進行傳播。這段視頻的主角是紐約的女性員工，她們分享了她們對乳房健康和自我護理之間聯(lián)系的真實觀點。該公司旨在重塑女性自我保健的方式，敦促她們將乳房健康作為日常保健的一個組成部分。。

A dedicated new website centralizes essential tools and resources to understand breast health, including how to recognize potential signs and symptoms of breast cancer and the importance of both screenings and healthy habits. The site encourages women to be proactive about their health, offering information on dense breast tissue, performing self-exams, and accessing a personalized breast cancer risk assessment.

一個專門的新網(wǎng)站集中了了解乳腺健康的基本工具和資源，包括如何識別乳腺癌的潛在體征和癥狀以及篩查和健康習(xí)慣的重要性。該網(wǎng)站鼓勵女性積極關(guān)注自己的健康，提供有關(guān)致密乳腺組織的信息，進行自我檢查，并獲得個性化的乳腺癌風險評估。

To view the video and learn more, visit here..

要查看視頻并了解更多信息，請訪問此處。。

The 5-year relative survival rate for breast cancer that is detected early, or in its localized stage, is 99%.2 The company hopes that by shifting the conversation around self-care, encouraging individuals to become advocates for their breast health and disrupting expectations in the beauty space, it will reach more women and ultimately save lives..

早期或局部發(fā)現(xiàn)的乳腺癌的5年相對生存率為99%。2該公司希望通過改變圍繞自我保健的對話，鼓勵個人成為乳房健康的倡導(dǎo)者，并打破美容領(lǐng)域的期望，它將惠及更多女性，最終挽救生命。。

Through its Breast Cancer Campaign, the company will also:

通過乳腺癌運動，該公司還將：

Fund medical research and fellowships worldwide

In 2022 The Estée Lauder Companies Charitable Foundation made a commitment to donate $15 million over five years to the Breast Cancer Research Foundation, to establish a Health Equity Initiative. This ongoing research will further the goal of reducing breast cancer disparities and improving outcomes in Black women.

2022年，雅詩蘭黛公司慈善基金會承諾在五年內(nèi)向乳腺癌研究基金會捐贈1500萬美元，以建立一個健康公平倡議。這項正在進行的研究將進一步實現(xiàn)減少乳腺癌差異和改善黑人女性預(yù)后的目標。

To learn more, visit here..

要了解更多信息，請訪問此處。。

Support 60+ organizations aligned to the diverse needs of local communities

支持60多個符合當?shù)厣鐓^(qū)不同需求的組織

Support women in science, research and medicine – funding grants and programs around the world and accelerating opportunities for women in STEM

支持科學(xué)、研究和醫(yī)學(xué)領(lǐng)域的女性——資助世界各地的贈款和項目，并加速STEM領(lǐng)域女性的機會

Fund medical resources and services including access to mammograms/screenings for vulnerable groups with limited access to healthcare

資助醫(yī)療資源和服務(wù)，包括為獲得醫(yī)療保健機會有限的弱勢群體提供乳房X光檢查/篩查

Host and convene events on breast health education with key opinion leaders and experts

與主要意見領(lǐng)袖和專家一起主辦和召開乳房健康教育活動

Engage with a selection of ELC’s iconic brands, each donating to the Breast Cancer Research Foundation and/or local cancer-focused organizations through product sales or flat donations (brand participation varying by market). To learn more, visit here.

參與ELC標志性品牌的選擇，每個品牌都通過產(chǎn)品銷售或單位捐贈（品牌參與程度因市場而異）向乳腺癌研究基金會和/或當?shù)匾园┌Y為重點的組織捐款。要了解更多信息，請訪問此處。

Illuminate buildings, monuments and landmarks around the world in pink to raise awareness, including: Empire State Building, New York City; Eiffel Tower, Paris; Lotte World Tower, Seoul, among others

用粉紅色照亮世界各地的建筑物、紀念碑和地標，以提高人們的認識，包括：紐約市帝國大廈；巴黎埃菲爾鐵塔；首爾樂天世界大廈等

“Breast cancer remains the most commonly diagnosed cancer in women worldwide3,” said William P. Lauder, Executive Chairman, The Estée Lauder Companies Inc. “We will continue supporting the brilliant researchers who are working towards a cure while also advocating for prevention and early detection. I’m incredibly proud of the meaningful efforts shown by our employees, consumers, and partners, who unite around this shared goal.”.

雅詩蘭黛公司（Este Lauder Companys Inc.）執(zhí)行主席威廉·蘭黛（William P.Lauder）表示：“乳腺癌仍然是全世界女性中最常被診斷出的癌癥。我們將繼續(xù)支持那些致力于治療的杰出研究人員，同時也倡導(dǎo)預(yù)防和早期發(fā)現(xiàn)。我為我們的員工、消費者和合作伙伴所做的有意義的努力感到無比驕傲，他們團結(jié)在這個共同的目標周圍。”。

As long as breast cancer is a life-threatening disease, The Estée Lauder Companies’ commitment remains unwavering.

只要乳腺癌是一種威脅生命的疾病，雅詩蘭黛公司的承諾就不會動搖。

To learn more, visit: ELCompanies.com/BreastCancerCampaign

要了解更多信息，請訪問：ELCompanies.com/breastcancecampaign

About The Estée Lauder Companies

關(guān)于雅詩蘭黛公司

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty..

雅詩蘭黛公司是世界領(lǐng)先的優(yōu)質(zhì)護膚品、化妝品、香水和護發(fā)產(chǎn)品的制造商、銷售商和銷售商之一，也是全球奢侈品牌和知名品牌的管理者。該公司的產(chǎn)品以品牌名稱銷往大約150個國家和地區(qū)，包括：雅詩蘭黛、阿拉米斯、倩碧、實驗室系列、Origins、M·A·C、La Mer、Bobbi Brown化妝品、Aveda、Jo Malone London、Bumble和Bumble、Darphin Paris、TOM FORD、Smashbox、AERIN Beauty、Le Labo、Editions de Parfums Frédéric Malle、GLAMGLOW、KILIAN Paris、To Faced、Dr.Jart+、DECIEM品牌家族，包括普通和NIOD以及BALMAIN Beauty。。

American Cancer Society Facts & Figures 2022 - 2024

2022-2024年美國癌癥協(xié)會事實與數(shù)字

American Cancer Society Survival Rates for Breast Cancer

美國癌癥協(xié)會乳腺癌生存率

World Health Organization

世界衛(wèi)生組織

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