2018 年美國營養(yǎng)保健品市場規(guī)模為美元73,986.0 百萬，預(yù)計(jì)2019 年預(yù)測期內(nèi)復(fù)合年增長率為 7.1% –到 2027 年，將達(dá)到 1380.471 億美元。

功能性食品需求增長由于消費(fèi)者健康意識(shí)的提高，推動(dòng)了美國營養(yǎng)保健品市場的增長。

圖表：美國營養(yǎng)保健品市場， 2018年收入與預(yù)測

市場洞察

由于消費(fèi)者健康意識(shí)的增強(qiáng)，對功能性食品和飲料的需求增長

功能性食品和飲料中添加維生素、礦物質(zhì)等營養(yǎng)成分，以提高營養(yǎng)價(jià)值。功能性食品對健康不僅具有基本營養(yǎng)的積極作用，還能促進(jìn)最佳健康。功能性食品和飲料富含天然無法提供的營養(yǎng)。人們對食用營養(yǎng)保健品的健康益處的認(rèn)識(shí)不斷提高，促進(jìn)了美國營養(yǎng)保健品市場的增長。

運(yùn)動(dòng)營養(yǎng)中營養(yǎng)保健品種類的增加為營養(yǎng)保健品市場的增長提供了機(jī)會(huì)

營養(yǎng)在運(yùn)動(dòng)員的表現(xiàn)中起著至關(guān)重要的作用。維生素和礦物質(zhì)對于身體的各種活動(dòng)至關(guān)重要，例如將食物轉(zhuǎn)化為能量和保持骨骼健康。營養(yǎng)保健品提供維持健康生活方式所需的充足營養(yǎng)。這意味著運(yùn)動(dòng)營養(yǎng)領(lǐng)域?qū)I養(yǎng)保健品的需求不斷增加。

類型洞察

美國營養(yǎng)保健品市場按類型分為功能性食品、功能性飲料、膳食補(bǔ)充劑、個(gè)人護(hù)理和藥品。隨著人們健康意識(shí)的增強(qiáng)，對功能性食品的需求不斷增加。它們通過引入許多食品中缺乏的成分來增強(qiáng)身體的性能。由于功能性食品的藥用價(jià)值和營養(yǎng)方面的重要性，人們越來越傾向于功能性食品，這必將在未來幾年擴(kuò)大營養(yǎng)保健品市場。

< span>應(yīng)用洞察

根據(jù)應(yīng)用，美國營養(yǎng)保健品市場已細(xì)分為一般健康、美容和抗衰老、體重管理、消化健康、運(yùn)動(dòng)和能量飲料。在應(yīng)用領(lǐng)域，一般健康是美國營養(yǎng)保健品市場的領(lǐng)先領(lǐng)域。營養(yǎng)保健品在醫(yī)療保健和一般健康領(lǐng)域的應(yīng)用出現(xiàn)了良好的增長。研究人員聲稱，事實(shí)證明，營養(yǎng)保健品的引入對于治療癌癥、血壓、失眠、冠心病、抑郁癥、咳嗽和感冒以及其他需要特殊護(hù)理的疾病有顯著幫助。由于其日益增長的營養(yǎng)和藥用價(jià)值，膳食補(bǔ)充劑形式的營養(yǎng)保健品的應(yīng)用也在不斷增加。

展示：按應(yīng)用劃分的美國營養(yǎng)保健品市場

戰(zhàn)略見解

合并與合并收購、戰(zhàn)略和業(yè)務(wù)規(guī)劃以及新產(chǎn)品開發(fā)被認(rèn)為是美國營養(yǎng)保健品市場最常采用的策略。下面列出了美國營養(yǎng)保健品市場的一些最新發(fā)展：

2019：安利印度推出了新產(chǎn)品營養(yǎng)保健品，Nutrilite 品牌下的 DHA 美味

2019：The Nature’s Bounty Co. 推出新的營養(yǎng)保健品產(chǎn)品，其中包括 Nature's Bounty? Sleep3 和 Nature's Bounty?接骨木漿果軟糖和 Nature's Bounty?焦慮與焦慮緩解壓力

2018：General Mills, Inc. 收購寵物食品制造商 Blue Buffalo Pet Products, Inc. .這幫助他們擴(kuò)大了產(chǎn)品組合和市場占有率

2018： Abbott 推出 Ensure Max通過蛋白質(zhì)產(chǎn)品擴(kuò)大了其營養(yǎng)保健品產(chǎn)品線。

美國營養(yǎng)保健品市場細(xì)分
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按類型

按應(yīng)用

公司簡介

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1.              Introduction

1.1       Scope of the Study

1.2       The Insight Partners Research Report Guidance

2.              Key Takeaways

3.              North America Nutraceutical Market Landscape

3.1       Market Overview

3.2       Market Segmentation

3.2.1       USA Nutraceutical Market – By Type

3.2.2       USA Nutraceutical Market – By Application

3.3       PEST Analysis

3.4       Expert Opinion

3.5       Information Related to the Technologies, Machines, and Equipment used for Processing the Nutraceutical Products

3.5.1       Technologies Applicable for the Processing of Nutraceutical Products

3.5.2       Machines and Equipment Used during the Production of Nutraceutical Products

4.              USA Nutraceutical Market Key Industry Dynamics

4.1       Key Market Drivers

4.1.1       Growth in the Demand for Functional Food and Beverages Owing to Increasing Health Consciousness Amongst Consumers

4.2       Increasing Incidences of Chronic Diseases

4.3       Key Market Restraints

4.3.1       Lack of Government Intervention Towards Framing of Policies

4.4       Key Market Opportunities

4.4.1       Increasing Demand For Nutraceutical in Pet Food

4.5       Future Trends

4.5.1       Increasing Spectrum of Nutraceutical in Sport Nutrition

4.6       Impact Analysis of Drivers And Restraints

5.              Nutraceutical Market – USA Analysis

5.1       USA Nutraceutical Market Overview

5.2       USA Nutraceutical Market Forecast And Analysis (US$ Mn)

6.              USA Nutraceutical Market Analysis – By Type

6.1       Overview

6.2       USA Nutraceutical Market Breakdown, By Type, 2018 & 2027

6.3       Functional Food

6.3.1       Overview

6.3.2       USA Functional Food Market Revenue Forecasts to 2027 (US$ Mn)

6.4       Functional Beverages

6.4.1       Overview

6.4.2       USA Functional Beverages Market Revenue Forecasts to 2027 (US$ Mn)

6.5       Dietary Supplements

6.5.1       Overview

6.5.2       USA Dietary Supplements Market Revenue Forecasts to 2027 (US$ Mn)

6.6       Personal Care and Pharmaceuticals

6.6.1       Overview

6.6.2       USA Personal Care and Pharmaceuticals Market Revenue Forecasts to 2027 (US$ Mn)

7.              USA Nutraceutical Market Analysis – By Application

7.1       Overview

7.2       USA Nutraceutical Market Breakdown, By Applications, 2018 & 2027

7.3       General Wellness

7.3.1       Overview

7.3.2       USA General Wellness Market Revenue Forecasts to 2027 (US$ Mn)

7.4       Beauty and Anti-Aging

7.4.1       Overview

7.4.2       USA Beauty and Anti-Aging Market Revenue Forecasts to 2027 (US$ Mn)

7.5       Weight Management

7.5.1       Overview

7.5.2       USA Weight Management Market Revenue Forecasts to 2027 (US$ Mn)

7.6       Digestive Health

7.6.1       Overview

7.6.2       USA Digestive Health Market Revenue Forecasts to 2027 (US$ Mn)

7.7       Sports and Energy

7.7.1       Overview

7.7.2       USA Sports and Energy Market Revenue Forecasts to 2027 (US$ Mn)

8.              Industry Landscape

8.1       Mergers & Acquisitions

8.2       Strategy And Business Planning

8.3       Product News

9.              Competitive Landscape

9.1       Competitive Product Mapping

9.2       Market Positioning/Market Share

10.           Nutraceutical, Key Company Profiles

10.1    Amway

10.1.1    Key Facts

10.1.2    Business Description

10.1.3    Products and Services

10.1.4    Financial Overview

10.1.5    SWOT Analysis

10.1.6    Key Developments

10.2    The Nature’s Bounty Co.

10.2.1    Key Facts

10.2.2    Business Description

10.2.3    Products and Services

10.2.4    Financial Overview

10.2.5    SWOT Analysis

10.3    Herbalife International of America, Inc.

10.3.1    Key Facts

10.3.2    Business Description

10.3.3    Products and Services

10.3.4    Financial Overview

10.3.5    SWOT Analysis

10.4    Chobani, Llc.

10.4.1    Key Facts

10.4.2    Business Description

10.4.3    Products and Services

10.4.4    Financial Overview

10.4.5    SWOT Analysis

10.4.6    Key Developments

10.5    General Mills, Inc.

10.5.1    Key Facts

10.5.2    Business Description

10.5.3    Products and Services

10.5.4    Financial Overview

10.5.5    SWOT Analysis

10.5.6    Key Developments

10.6    Kellogg Co.

10.6.1    Key Facts

10.6.2    Business Description

10.6.3    Products and Services

10.6.4    Financial Overview

10.6.5    SWOT Analysis

10.6.6    Key Developments

10.7    Helion Nutraceuticals, Llc.

10.7.1    Key Facts

10.7.2    Business Description

10.7.3    Products and Services

10.7.4    Financial Overview

10.7.5    SWOT Analysis

10.8    Abbott

10.8.1    Key Facts

10.8.2    Business Description

10.8.3    Products and Services

10.8.4    Financial Overview

10.8.5    SWOT Analysis

10.8.6    Key Developments

10.9    Valensa International

10.9.1    Key Facts

10.9.2    Business Description

10.9.3    Products and Services

10.9.4    Financial Overview

10.9.5    SWOT Analysis

10.9.6    Key Developments

10.10  Matsun Nutrition

10.10.1 Key Facts

10.10.2 Business Description

10.10.3 Products and Services

10.10.4 Financial Overview

10.10.5 SWOT Analysis

11.           Appendix

11.1    About The Insight Partners

11.2    Glossary of Terms

12.           Research Methodology

12.1    Coverage

12.2    Secondary Research

LIST OF TABLES

Table 1.            USA Nutraceutical Market Revenue and Forecasts to 2027 (US$ MN)

Table 2.            Glossary of Term: Nutraceutical Market

LIST OF FIGURES

Figure 1.          USA Functional Food Market, By Type, By Revenue, 2018 & 2027, US$ Mn

Figure 2.          USA Nutraceutical Market – By Application, 2018-2027, (%)

Figure 3.          USA Nutraceutical Market Segmentation

Figure 4.          USA – PEST Analysis

Figure 5.          Expert Opinion

Figure 6.          Chain of Activities in Nutraceutical Products

Figure 7.          USA Nutraceutical Market Impact Analysis of Driver and Restraints

Figure 8.          USA Nutraceutical Market Forecast and Analysis, 2018 – 2027, (US$ MN)

Figure 9.          USA Nutraceutical market Breakdown By Type, Value, 2018 & 2027 (%)

Figure 10.       USA Functional food Market Revenue Forecasts to 2027 (US$ Mn)

Figure 11.       USA Functional Beverages Market Revenue Forecasts to 2027 (US$ Mn)

Figure 12.       USA Dietary Supplements Market Revenue Forecasts to 2027 (US$ Mn)

Figure 13.       USA Personal Care And Pharmaceuticals Market Revenue Forecasts to 2027 (US$ Mn)

Figure 14.       USA Nutraceutical Market Breakdown By Applications, by Value, 2018 & 2027 (%)

Figure 15.       USA General Wellness Market Revenue Forecasts to 2027 (US$ Mn)

Figure 16.       USA beauty and Anti-Aging Market Revenue Forecasts to 2027 (US$ Mn)

Figure 17.       USA Weight Management Market Revenue Forecasts to 2027 (US$ Mn)

Figure 18.       USA Digestive Health Market Revenue Forecasts to 2027 (US$ Mn)

Figure 19.       USA Sports and Energy Market Revenue Forecasts to 2027 (US$ Mn)

? Highlights key business priorities in order to assist companies to realign their business strategies.

? The key findings and recommendations highlight crucial progressive industry trends in the USA nutraceuticals market, thereby allowing players to develop effective long term strategies.

? Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

? Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.

? Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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