第 5 章 大數(shù)據(jù)與人工智能在健康保險(xiǎn)行業(yè)的應(yīng)用.................................................................... 8

5.1 大數(shù)據(jù)技術(shù)在健康保險(xiǎn)領(lǐng)域的應(yīng)用............................................................................. 8

5.1.1 客戶(hù)數(shù)據(jù)分析............................................................................................................. 8

5.1.2 精準(zhǔn)定價(jià).................................................................................................................... 8

5.1.3 風(fēng)險(xiǎn)管理.................................................................................................................... 9

5.2 人工智能技術(shù)在健康保險(xiǎn)領(lǐng)域的應(yīng)用.......................................................................... 9

5.2.1 智能核保.................................................................................................................... 9

5.2.2 智能理賠.................................................................................................................... 9

5.2.3 智能客服.................................................................................................................... 9

5.3 數(shù)據(jù)驅(qū)動(dòng)的保險(xiǎn)產(chǎn)品創(chuàng)新與營(yíng)銷(xiāo)策略.......................................................................... 9

5.3.1 個(gè)性化保險(xiǎn)產(chǎn)品......................................................................................................... 9

5.3.2 精準(zhǔn)營(yíng)銷(xiāo).................................................................................................................... 9

5.3.3 跨界合作.................................................................................................................... 9

5.3.4 持續(xù)優(yōu)化.................................................................................................................... 9

第 6 章 健康保險(xiǎn)產(chǎn)品風(fēng)險(xiǎn)評(píng)估與管理...................................................................................... 10

6.1 健康保險(xiǎn)產(chǎn)品風(fēng)險(xiǎn)類(lèi)型與特征................................................................................... 10

6.1.1 基本風(fēng)險(xiǎn).................................................................................................................. 10

6.1.2 經(jīng)營(yíng)風(fēng)險(xiǎn).................................................................................................................. 10

6.1.3 合規(guī)風(fēng)險(xiǎn).................................................................................................................. 10

6.2 風(fēng)險(xiǎn)評(píng)估方法與模型................................................................................................... 10

6.2.1 定性評(píng)估方法........................................................................................................... 10

6.2.2 定量評(píng)估方法........................................................................................................... 11

6.3 風(fēng)險(xiǎn)防范與控制策略................................................................................................... 11

6.3.1 風(fēng)險(xiǎn)防范.................................................................................................................. 11

6.3.2 風(fēng)險(xiǎn)控制.................................................................................................................. 11

第 7 章 健康保險(xiǎn)產(chǎn)品監(jiān)管政策與合規(guī)性.................................................................................. 11

7.1 國(guó)內(nèi)外健康保險(xiǎn)監(jiān)管政策分析................................................................................... 11

7.1.1 國(guó)內(nèi)健康保險(xiǎn)監(jiān)管政策........................................................................................... 11

7.1.2 國(guó)外健康保險(xiǎn)監(jiān)管政策........................................................................................... 12

7.2 監(jiān)管政策對(duì)健康保險(xiǎn)產(chǎn)品創(chuàng)新與營(yíng)銷(xiāo)的影響............................................................ 12

7.2.1 監(jiān)管政策對(duì)健康保險(xiǎn)產(chǎn)品創(chuàng)新的影響.................................................................... 12

7.2.2 監(jiān)管政策對(duì)健康保險(xiǎn)營(yíng)銷(xiāo)的影響........................................................................... 12

7.3 健康保險(xiǎn)產(chǎn)品合規(guī)性管理........................................................................................... 12

7.3.1 健康保險(xiǎn)產(chǎn)品合規(guī)性管理的重要性........................................................................ 12

7.3.2 健康保險(xiǎn)產(chǎn)品合規(guī)性管理的主要內(nèi)容.................................................................... 12

7.3.3 健康保險(xiǎn)產(chǎn)品合規(guī)性管理的措施........................................................................... 12

第 8 章 健康保險(xiǎn)企業(yè)合作與競(jìng)爭(zhēng)策略...................................................................................... 12

8.1 健康保險(xiǎn)企業(yè)合作模式分析....................................................................................... 12

8.1.1 政策推動(dòng)下的合作模式........................................................................................... 12

8.1.2 市場(chǎng)驅(qū)動(dòng)的合作模式............................................................................................... 13

8.1.3 跨界合作模式........................................................................................................... 13

8.2 競(jìng)爭(zhēng)對(duì)手分析.............................................................................................................. 13

8.2.1 競(jìng)爭(zhēng)對(duì)手分類(lèi)........................................................................................................... 13

8.2.2 競(jìng)爭(zhēng)對(duì)手優(yōu)劣勢(shì)分析............................................................................................... 13

相關(guān)知識(shí)

健康險(xiǎn)產(chǎn)品營(yíng)銷(xiāo)策劃方案.pptx
健康險(xiǎn)產(chǎn)品營(yíng)銷(xiāo)方案策劃書(shū).pptx
十三五減肥茶行業(yè)研究與產(chǎn)業(yè)戰(zhàn)略規(guī)劃分析報(bào)告
葆嬰公司保健品直銷(xiāo)模式的營(yíng)銷(xiāo)策略?xún)?yōu)化研究
豆制品行業(yè)營(yíng)銷(xiāo)策略方案.pptx
微眾銀行·We研究2021年最新大調(diào)研報(bào)告“健康險(xiǎn)專(zhuān)題” : 用戶(hù)保險(xiǎn)消費(fèi)的三個(gè)改變
健康產(chǎn)業(yè)園產(chǎn)品定位及價(jià)格策略調(diào)研報(bào)告
健康快餐餐飲創(chuàng)業(yè)計(jì)劃書(shū)
“雙循環(huán)”新格局下我國(guó)食品營(yíng)養(yǎng)與健康產(chǎn)業(yè)發(fā)展策略研究
健康保險(xiǎn)行業(yè)市場(chǎng)深度分析2024

網(wǎng)址: 健康保險(xiǎn)行業(yè)保險(xiǎn)產(chǎn)品創(chuàng)新與營(yíng)銷(xiāo)策略研究計(jì)劃 http://m.u1s5d6.cn/newsview793350.html