用戶感知視角下的健康信息質(zhì)量評(píng)估研究*——以短視頻平臺(tái)為例

Perceived Quality of Health Information in Short Video Platforms: Modeling the Process and Influencing Factors

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摘要

現(xiàn)有健康信息質(zhì)量評(píng)估多從專業(yè)研究人員視角開展質(zhì)量評(píng)價(jià)，普通用戶視角下的信息質(zhì)量感知尚鮮有研究，文章擬對(duì)短視頻平臺(tái)中的用戶健康信息質(zhì)量感知行為發(fā)展脈絡(luò)及影響因素展開探索。采用關(guān)鍵事件技術(shù)與焦點(diǎn)小組訪談兩種方法收集了26位典型用戶的健康信息質(zhì)量感知主觀數(shù)據(jù)并進(jìn)行開放編碼。最終在39起關(guān)鍵事件中梳理出了健康信息質(zhì)量感知的13個(gè)關(guān)鍵節(jié)點(diǎn)和3個(gè)主要階段，從剩余訪談數(shù)據(jù)中提取出了4個(gè)維度共計(jì)19項(xiàng)影響因素。在此基礎(chǔ)上引入活動(dòng)理論思想，構(gòu)建了短視頻平臺(tái)中健康信息質(zhì)量感知綜合模型，展示了用戶健康信息質(zhì)量感知行為從產(chǎn)生、演進(jìn)到結(jié)果變化的完整過程，厘清了參與質(zhì)量感知活動(dòng)的基本要素和要素間的交互細(xì)節(jié)，揭示了可能改變質(zhì)量感知進(jìn)展與結(jié)果的影響因素。

Abstract

Most of the existing health information quality studies have conducted professional quality evaluation from the perspective of professional researchers, but there are few studies has been conducted on the information quality perceptions from the perspective of ordinary users. This paper aims to explore the development of user's health information quality perception behavior and the factors influencing it in the short video platform. This paper collected subjective data on health information quality perceptions from 26 typical users by Critical Incident Technique and Focus Group Interviews, and conducted open coding on these data. The researchers sorted out 13 key nodes and 3 main stages of health information quality perception from 39 critical incident, and extracted 19 influencing factors in 4 dimensions from the remaining interview data. On this basis, an integrated model of health information quality perception in short video platforms was constructed. The model comprehensively demonstrated the complete process of users' health information quality perception, clarified the basic elements involved in quality perception activities and the details of interactions between elements, and revealed the influencing factors of quality perception.

關(guān)鍵詞

短視頻平臺(tái) /網(wǎng)絡(luò)健康信息 /信息質(zhì)量感知 /過程研究 /影響因素{{custom_keyword}} /

Key words

short video platform /online health information /information quality perception /process research /influencing factors{{custom_keyword}} /

薛 翔 馬海云 趙宇翔 朱慶華.用戶感知視角下的健康信息質(zhì)量評(píng)估研究*——以短視頻平臺(tái)為例. 圖書與情報(bào). 2022, 42(02): 69-79 https://doi.org/10.11968/tsyqb.1003-6938.2022024

Xue Xiang Ma Haiyun Zhao Yuxiang Zhu Qinghua.Perceived Quality of Health Information in Short Video Platforms: Modeling the Process and Influencing Factors. Library & Information. 2022, 42(02): 69-79 https://doi.org/10.11968/tsyqb.1003-6938.2022024

基金

*本文系2021 年度國(guó)家自然科學(xué)基金面上項(xiàng)目“社交媒體環(huán)境下失真健康信息的傳播機(jī)制與協(xié)同治理研究”（項(xiàng)目編號(hào)：72174083）研究成果之一。

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