市場(chǎng)調(diào)查報(bào)告書(shū)

商品編碼

1493673

格蘭諾拉麥片棒全球市場(chǎng)規(guī)模、份額、趨勢(shì)分析報(bào)告：按產(chǎn)品類(lèi)型、分銷(xiāo)管道、區(qū)域展望、預(yù)測(cè)，2024-2031 年

Global Granola Bars Market Size, Share & Trends Analysis Report By Product Type, By Distribution Channel (Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others) By Regional Outlook and Forecast, 2024 - 2031

價(jià)格

格蘭諾拉麥片棒的市場(chǎng)規(guī)模預(yù)計(jì)到 2031 年將達(dá)到 87 億美元，預(yù)測(cè)期內(nèi)復(fù)合年增長(zhǎng)率為 5.0%。 2023 年，市場(chǎng)銷(xiāo)量達(dá)到 8.085 億件（6 件裝），成長(zhǎng) 10.7%（2020-2023 年）。

隨著消費(fèi)者對(duì)營(yíng)養(yǎng)及其對(duì)健康影響的了解越來(lái)越多，對(duì)更健康零食選擇的需求也增加。格蘭諾拉麥片棒通常被認(rèn)為是一種營(yíng)養(yǎng)選擇，因?yàn)樗鼈兒腥裙任?、?jiān)果、種子和干果，可提供纖維、蛋白質(zhì)、維生素和礦物質(zhì)等必需營(yíng)養(yǎng)素。此外，傳統(tǒng)的一日三餐飲食模式正日益被頻繁吃零食的文化所取代。忙碌的生活方式、長(zhǎng)時(shí)間的工作和忙碌的活動(dòng)促使消費(fèi)者尋求方便、便攜式的零食選擇，例如格蘭諾拉麥片棒，以滿足兩餐之間的饑餓感。因此，市場(chǎng)將因上述因素而成長(zhǎng)。

然而，格蘭諾拉麥片棒通常含有堅(jiān)果、種子和干果等成分，如果儲(chǔ)存不當(dāng)，這些成分很容易變質(zhì)。格蘭諾拉麥片棒的保質(zhì)期較短，隨著時(shí)間的推移會(huì)限制新鮮度和質(zhì)量，影響消費(fèi)者對(duì)產(chǎn)品的看法和滿意度。格蘭諾拉麥片棒容易腐爛，必須在整個(gè)供應(yīng)鏈中小心儲(chǔ)存和處理，以保持產(chǎn)品完整性?？傊?，格蘭諾拉麥片棒的易腐爛性和保質(zhì)期短阻礙了市場(chǎng)的成長(zhǎng)。

產(chǎn)品類(lèi)型展望

根據(jù)產(chǎn)品類(lèi)型，市場(chǎng)分為有機(jī)市場(chǎng)和傳統(tǒng)市場(chǎng)。到 2023 年，有機(jī)細(xì)分市場(chǎng)將占據(jù) 40% 的市場(chǎng)收益占有率。就數(shù)量而言，2023 年有機(jī)格蘭諾拉麥片棒的使用量為 3.021 億根。消費(fèi)者越來(lái)越重視健康和保健，對(duì)被認(rèn)為更健康、更天然的有機(jī)食品的需求不斷增加。有機(jī)格蘭諾拉麥片棒采用經(jīng)過(guò)認(rèn)證的有機(jī)成分製成，不含合成農(nóng)藥、化肥和基因改造生物 (GMO)，吸引了注重健康、尋求更清潔、更健康零食選擇的消費(fèi)者。

分銷(xiāo)通路展望

根據(jù)分銷(xiāo)管道，市場(chǎng)分為超級(jí)市場(chǎng)/大賣(mài)場(chǎng)、百貨公司、便利商店、網(wǎng)路銷(xiāo)售管道等。 2023年，百貨公司部門(mén)占市場(chǎng)27%的收益占有率。從銷(xiāo)售來(lái)看，2023 年百貨公司銷(xiāo)售了 2.113 億支格蘭諾拉麥片。百貨公司通常會(huì)吸引特定的消費(fèi)者群體，他們?cè)谫?gòu)物體驗(yàn)中優(yōu)先考慮便利性、品種和品質(zhì)。這個(gè)消費(fèi)群與格蘭諾拉麥片棒的目標(biāo)市場(chǎng)非常吻合：注重健康的個(gè)人、忙碌的專(zhuān)業(yè)人士以及尋求營(yíng)養(yǎng)零食選擇的家庭。

區(qū)域展望

從區(qū)域來(lái)看，我們對(duì)北美、歐洲、亞太地區(qū)和拉丁美洲地區(qū)的市場(chǎng)進(jìn)行了分析。 2023 年，北美地區(qū)的收益占有率為 38%。就數(shù)量而言，到 2031 年，北美地區(qū)預(yù)計(jì)將消耗 4.587 億根格蘭諾拉麥片棒。近年來(lái)，北美消費(fèi)者的健康意識(shí)顯著提高。格蘭諾拉麥片棒被認(rèn)為是一種方便且營(yíng)養(yǎng)豐富的零食選擇，符合消費(fèi)者對(duì)更健康食品選擇的需求。該地區(qū)對(duì)健康的關(guān)注增加了對(duì)燕麥棒的需求，因?yàn)檠帑湴羰且环N將全谷谷物、纖維和其他營(yíng)養(yǎng)成分融入日常膳食的便捷方式。

目錄

第一章 市場(chǎng)范圍與調(diào)查方法 市場(chǎng)定義 目的 市場(chǎng)范圍 分割 調(diào)查方法 第二章 市場(chǎng)概況 主要亮點(diǎn) 第三章市場(chǎng)概況 介紹 概述 市場(chǎng)構(gòu)成和情景 影響市場(chǎng)的主要因素 市場(chǎng)驅(qū)動(dòng)因素 市場(chǎng)限制因素 市場(chǎng)機(jī)會(huì) 市場(chǎng)挑戰(zhàn) 波特五力分析 第 4 章 格蘭諾拉麥片棒市場(chǎng)制定的策略 第五章全球市場(chǎng)：依產(chǎn)品類(lèi)型 世界傳統(tǒng)市場(chǎng)：按地區(qū) 全球有機(jī)市場(chǎng)：按地區(qū) 第六章世界市場(chǎng)：依分銷(xiāo)管道分類(lèi) 全球超級(jí)市場(chǎng)和大賣(mài)場(chǎng)市場(chǎng)：按地區(qū) 全球百貨公司市場(chǎng)：按地區(qū) 全球便利商店市場(chǎng)：按地區(qū) 全球線上銷(xiāo)售管道市場(chǎng)：按地區(qū) 世界其他市場(chǎng)：按地區(qū) 第七章世界市場(chǎng)：按地區(qū) 北美洲 北美市場(chǎng)：按國(guó)家劃分 美國(guó) 加拿大 墨西哥 其他北美地區(qū) 歐洲 歐洲市場(chǎng)：依國(guó)家分類(lèi) 德國(guó) 英國(guó) 法國(guó) 俄羅斯 西班牙 義大利 其他歐洲國(guó)家地區(qū) 亞太地區(qū) 亞太市場(chǎng)：依國(guó)家分類(lèi) 中國(guó) 日本 印度 韓國(guó) 新加坡 馬來(lái)西亞 其他亞太地區(qū) 拉丁美洲/中東/非洲 拉丁美洲/中東/非洲市場(chǎng)：依國(guó)家分類(lèi) 巴西 阿根廷 阿拉伯聯(lián)合大公國(guó) 沙烏地阿拉伯 南非 奈及利亞 其他拉丁美洲/中東/非洲地區(qū) 第八章 公司簡(jiǎn)介 The Hershey Company Mars, Inc General Mills, Inc Kellogg Company PepsiCo, Inc John B Sanfilippo & Son, Inc. Clif Bar & Company Nestle SA McKee Foods Corporation Olympia Granola 第 9 章：在格蘭諾拉麥片棒市場(chǎng)取得成功的基本條件

The Global Granola Bars Market size is expected to reach $8.7 billion by 2031, rising at a market growth of 5.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 808.5 million units (pack of 6), experiencing a growth of 10.7% (2020-2023).

Supermarkets and hypermarkets offer various products, including different brands, flavors, and types of granola bars. This extensive selection allows consumers to compare options, choose their preferred products, and explore new varieties, driving sales and market growth. Thus, the Supermarkets and hypermarkets segment captured nearly 1/3rd revenue share in the market in 2023. In terms of volume, it is expected that 414.3 million units of Granola bars would be sold through Supermarkets and hypermarkets.

Additionally, supermarkets and hypermarkets often feature promotional displays, special offers, and in-store marketing initiatives that help drive visibility and sales of granola bars. Their convenient locations, spacious layouts, and one-stop shopping appeal make them popular destinations for consumers looking to stock up on pantry essentials, including granola bars, thereby contributing significantly to the overall growth and market penetration of this snack category.

As consumers become more educated about nutrition and its impact on health, there is a growing demand for healthier snack options. Granola bars are often perceived as a nutritious choice because they include whole grains, nuts, seeds, and dried fruits, which provide essential nutrients like fiber, protein, vitamins, and minerals. Additionally, a culture of frequent snacking is increasingly replacing traditional three-meal-a-day eating patterns throughout the day. Busy lifestyles, longer work hours, and on-the-go activities have led consumers to seek convenient and portable snack options like granola bars to satisfy hunger between meals. Therefore, the market will grow due to the factors mentioned above.

However, Granola bars typically contain ingredients such as nuts, seeds, and dried fruits, which can be prone to spoilage if not stored properly. The short shelf life of granola bars limits their freshness and quality over time, affecting consumer perception and satisfaction with the product. The perishable nature of granola bars requires careful storage and handling throughout the supply chain to maintain product integrity. In conclusion, granola bars' perishability and short shelf life hamper the market's growth.

Product Type Outlook

Based on product type, the market is divided into organic and conventional. The organic segment attained 40% revenue share in the market in 2023. In terms of volume, 302.1 million units of organic granola bars were utilized in the year 2023. Consumers are increasingly prioritizing health and wellness, leading to a growing demand for organic food products perceived as healthier and more natural. Organic granola bars are made with certified organic ingredients, free from synthetic pesticides, fertilizers, and genetically modified organisms (GMOs), appealing to health-conscious consumers seeking cleaner, more wholesome snack options.

Distribution Channel Outlook

On the basis of distribution channel, the market is segmented into supermarket & hypermarket, departmental stores, convenience stores, online sales channel, and others. In 2023, the departmental stores segment attained 27% revenue share in the market. In terms of volume, 211.3 million units of granola bars were sold through departmental stores in the year 2023. Departmental stores often attract a specific demographic of consumers who prioritize convenience, variety, and quality in their shopping experience. This consumer base aligns well with the target market for granola bars, which includes health-conscious individuals, busy professionals, and families seeking nutritious snack options.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 38% revenue share in the market in 2023. In terms of volume, it is expected that North America would consume 458.7 million units of granola bars by the year 2031. North America has seen a significant rise in health and wellness consciousness among consumers in recent years. Granola bars are perceived as a convenient and nutritious snack option, aligning with consumers' desires for healthier food choices. The region's emphasis on wellness drives demand for granola bars as a convenient way to incorporate whole grains, fiber, and other nutritious ingredients into daily diets.

Recent Strategies Deployed in the Market

Jul-2023: Mars, Inc. took over Kevin's Natural Foods, a US-based food and beverage company. Through this acquisition, Mars, Inc. would enhance its product portfolio and market presence. May-2023: General Mills Inc. came into partnership with Reliance Consumer Products Ltd, an Indian consumer goods company. Through this partnership, General Mills Inc. would provide its services to Reliance Consumer Products Ltd to enhance its product portfolio. Mar-2023: Nestle S.A. introduced "KitKat cereal". This new cereal provides a delightful KitKat flavor and has been created to meet the preferences of consumers seeking an occasional, indulgent breakfast choice that can be enjoyed as part of a balanced diet. Mar-2023: The Hershey Company announced the launch of the Plant-based Extra Creamy Oat Chocolate Bar and Reese's Plant-Based Peanut Butter Cups, two new vegan chocolates in the US to serve a growing number of consumers seeking dairy-free chocolates. Jun-2022: Mars, Inc. came into partnership with Perfect Day, Inc., a food technology startup company based in Berkeley, California. This partnership aimed to launch CO2COA, the first 'earth-positive' animal-free chocolate.

List of Key Companies Profiled

The Hershey Company Mars, Inc. General Mills, Inc. Kellogg Company PepsiCo, Inc. John B. Sanfilippo & Son, Inc. Clif Bar & Company Nestle S.A. McKee Foods Corporation Olympia Granola

Global Granola Bars Market Report Segmentation

By Product Type (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

Conventional Organic

By Distribution Channel (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

Supermarket & Hypermarket Departmental Stores Convenience Stores Online Sales Channel Others

By Geography (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

North America US Canada Mexico Rest of North America Europe Germany UK France Russia Spain Italy Rest of Europe Asia Pacific China Japan India South Korea Singapore Malaysia Rest of Asia Pacific LAMEA Brazil Argentina UAE Saudi Arabia South Africa Nigeria Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology 1.1 Market Definition 1.2 Objectives 1.3 Market Scope 1.4 Segmentation 1.4.1 Global Granola Bars Market, by Product Type 1.4.2 Global Granola Bars Market, by Distribution Channel 1.4.3 Global Granola Bars Market, by Geography 1.5 Methodology for the research Chapter 2. Market at a Glance 2.1 Key Highlights Chapter 3. Market Overview 3.1 Introduction 3.1.1 Overview 3.1.1.1 Market Composition and Scenario 3.2 Key Factors Impacting the Market 3.2.1 Market Drivers 3.2.2 Market Restraints 3.2.3 Market Opportunities 3.2.4 Market Challenges 3.3 Porter's Five Forces Analysis Chapter 4. Strategies Deployed in Granola Bars Market Chapter 5. Global Granola Bars Market by Product Type 5.1 Global Conventional Market by Region 5.2 Global Organic Market by Region Chapter 6. Global Granola Bars Market by Distribution Channel 6.1 Global Supermarket & Hypermarket Market by Region 6.2 Global Departmental Stores Market by Region 6.3 Global Convenience Stores Market by Region 6.4 Global Online Sales Channel Market by Region 6.5 Global Others Market by Region Chapter 7. Global Granola Bars Market by Region 7.1 North America Granola Bars Market 7.1.1 North America Granola Bars Market by Product Type 7.1.1.1 North America Conventional Market by Country 7.1.1.2 North America Organic Market by Country 7.1.2 North America Granola Bars Market by Distribution Channel 7.1.2.1 North America Supermarket & Hypermarket Market by Country 7.1.2.2 North America Departmental Stores Market by Country 7.1.2.3 North America Convenience Stores Market by Country 7.1.2.4 North America Online Sales Channel Market by Country 7.1.2.5 North America Others Market by Country 7.1.3 North America Granola Bars Market by Country 7.1.3.1 US Granola Bars Market 7.1.3.1.1 US Granola Bars Market by Product Type 7.1.3.1.2 US Granola Bars Market by Distribution Channel 7.1.3.2 Canada Granola Bars Market 7.1.3.2.1 Canada Granola Bars Market by Product Type 7.1.3.2.2 Canada Granola Bars Market by Distribution Channel 7.1.3.3 Mexico Granola Bars Market 7.1.3.3.1 Mexico Granola Bars Market by Product Type 7.1.3.3.2 Mexico Granola Bars Market by Distribution Channel 7.1.3.4 Rest of North America Granola Bars Market 7.1.3.4.1 Rest of North America Granola Bars Market by Product Type 7.1.3.4.2 Rest of North America Granola Bars Market by Distribution Channel 7.2 Europe Granola Bars Market 7.2.1 Europe Granola Bars Market by Product Type 7.2.1.1 Europe Conventional Market by Country 7.2.1.2 Europe Organic Market by Country 7.2.2 Europe Granola Bars Market by Distribution Channel 7.2.2.1 Europe Supermarket & Hypermarket Market by Country 7.2.2.2 Europe Departmental Stores Market by Country 7.2.2.3 Europe Convenience Stores Market by Country 7.2.2.4 Europe Online Sales Channel Market by Country 7.2.2.5 Europe Others Market by Country 7.2.3 Europe Granola Bars Market by Country 7.2.3.1 Germany Granola Bars Market 7.2.3.1.1 Germany Granola Bars Market by Product Type 7.2.3.1.2 Germany Granola Bars Market by Distribution Channel 7.2.3.2 UK Granola Bars Market 7.2.3.2.1 UK Granola Bars Market by Product Type 7.2.3.2.2 UK Granola Bars Market by Distribution Channel 7.2.3.3 France Granola Bars Market 7.2.3.3.1 France Granola Bars Market by Product Type 7.2.3.3.2 France Granola Bars Market by Distribution Channel 7.2.3.4 Russia Granola Bars Market 7.2.3.4.1 Russia Granola Bars Market by Product Type 7.2.3.4.2 Russia Granola Bars Market by Distribution Channel 7.2.3.5 Spain Granola Bars Market 7.2.3.5.1 Spain Granola Bars Market by Product Type 7.2.3.5.2 Spain Granola Bars Market by Distribution Channel 7.2.3.6 Italy Granola Bars Market 7.2.3.6.1 Italy Granola Bars Market by Product Type 7.2.3.6.2 Italy Granola Bars Market by Distribution Channel 7.2.3.7 Rest of Europe Granola Bars Market 7.2.3.7.1 Rest of Europe Granola Bars Market by Product Type 7.2.3.7.2 Rest of Europe Granola Bars Market by Distribution Channel 7.3 Asia Pacific Granola Bars Market 7.3.1 Asia Pacific Granola Bars Market by Product Type 7.3.1.1 Asia Pacific Conventional Market by Country 7.3.1.2 Asia Pacific Organic Market by Country 7.3.2 Asia Pacific Granola Bars Market by Distribution Channel 7.3.2.1 Asia Pacific Supermarket & Hypermarket Market by Country 7.3.2.2 Asia Pacific Departmental Stores Market by Country 7.3.2.3 Asia Pacific Convenience Stores Market by Country 7.3.2.4 Asia Pacific Online Sales Channel Market by Country 7.3.2.5 Asia Pacific Others Market by Country 7.3.3 Asia Pacific Granola Bars Market by Country 7.3.3.1 China Granola Bars Market 7.3.3.1.1 China Granola Bars Market by Product Type 7.3.3.1.2 China Granola Bars Market by Distribution Channel 7.3.3.2 Japan Granola Bars Market 7.3.3.2.1 Japan Granola Bars Market by Product Type 7.3.3.2.2 Japan Granola Bars Market by Distribution Channel 7.3.3.3 India Granola Bars Market 7.3.3.3.1 India Granola Bars Market by Product Type 7.3.3.3.2 India Granola Bars Market by Distribution Channel 7.3.3.4 South Korea Granola Bars Market 7.3.3.4.1 South Korea Granola Bars Market by Product Type 7.3.3.4.2 South Korea Granola Bars Market by Distribution Channel 7.3.3.5 Singapore Granola Bars Market 7.3.3.5.1 Singapore Granola Bars Market by Product Type 7.3.3.5.2 Singapore Granola Bars Market by Distribution Channel 7.3.3.6 Malaysia Granola Bars Market 7.3.3.6.1 Malaysia Granola Bars Market by Product Type 7.3.3.6.2 Malaysia Granola Bars Market by Distribution Channel 7.3.3.7 Rest of Asia Pacific Granola Bars Market 7.3.3.7.1 Rest of Asia Pacific Granola Bars Market by Product Type 7.3.3.7.2 Rest of Asia Pacific Granola Bars Market by Distribution Channel 7.4 LAMEA Granola Bars Market 7.4.1 LAMEA Granola Bars Market by Product Type 7.4.1.1 LAMEA Conventional Market by Country 7.4.1.2 LAMEA Organic Market by Country 7.4.2 LAMEA Granola Bars Market by Distribution Channel 7.4.2.1 LAMEA Supermarket & Hypermarket Market by Country 7.4.2.2 LAMEA Departmental Stores Market by Country 7.4.2.3 LAMEA Convenience Stores Market by Country 7.4.2.4 LAMEA Online Sales Channel Market by Country 7.4.2.5 LAMEA Others Market by Country 7.4.3 LAMEA Granola Bars Market by Country 7.4.3.1 Brazil Granola Bars Market 7.4.3.1.1 Brazil Granola Bars Market by Product Type 7.4.3.1.2 Brazil Granola Bars Market by Distribution Channel 7.4.3.2 Argentina Granola Bars Market 7.4.3.2.1 Argentina Granola Bars Market by Product Type 7.4.3.2.2 Argentina Granola Bars Market by Distribution Channel 7.4.3.3 UAE Granola Bars Market 7.4.3.3.1 UAE Granola Bars Market by Product Type 7.4.3.3.2 UAE Granola Bars Market by Distribution Channel 7.4.3.4 Saudi Arabia Granola Bars Market 7.4.3.4.1 Saudi Arabia Granola Bars Market by Product Type 7.4.3.4.2 Saudi Arabia Granola Bars Market by Distribution Channel 7.4.3.5 South Africa Granola Bars Market 7.4.3.5.1 South Africa Granola Bars Market by Product Type 7.4.3.5.2 South Africa Granola Bars Market by Distribution Channel 7.4.3.6 Nigeria Granola Bars Market 7.4.3.6.1 Nigeria Granola Bars Market by Product Type 7.4.3.6.2 Nigeria Granola Bars Market by Distribution Channel 7.4.3.7 Rest of LAMEA Granola Bars Market 7.4.3.7.1 Rest of LAMEA Granola Bars Market by Product Type 7.4.3.7.2 Rest of LAMEA Granola Bars Market by Distribution Channel Chapter 8. Company Profiles 8.1 The Hershey Company 8.1.1 Company overview 8.1.2 Financial Analysis 8.1.3 Segmental and Regional Analysis 8.1.4 Recent strategies and developments: 8.1.4.1 Product Launches and Product Expansions: 8.1.5 SWOT Analysis 8.2 Mars, Inc. 8.2.1 Company Overview 8.2.2 Recent strategies and developments: 8.2.2.1 Partnerships, Collaborations, and Agreements: 8.2.2.2 Acquisition and Mergers: 8.2.3 SWOT Analysis 8.3 General Mills, Inc. 8.3.1 Company Overview 8.3.2 Financial Analysis 8.3.3 Segmental and Regional Analysis 8.3.4 Research & Development Expense 8.3.5 Recent strategies and developments: 8.3.5.1 Partnerships, Collaborations, and Agreements: 8.3.6 SWOT Analysis 8.4 Kellogg Company 8.4.1 Company Overview 8.4.2 Financial Analysis 8.4.3 Segmental and Regional Analysis 8.4.4 Research & Development Expense 8.4.5 Recent strategies and developments: 8.4.5.1 Partnerships, Collaborations, and Agreements: 8.4.5.2 Product Launches and Product Expansions: 8.4.6 SWOT Analysis 8.5 PepsiCo, Inc. 8.5.1 Company Overview 8.5.2 Financial Analysis 8.5.3 Segmental and Regional Analysis 8.5.4 Research & Development Expense 8.5.5 SWOT Analysis 8.6 John B. Sanfilippo & Son, Inc. 8.6.1 Company Overview 8.6.2 Financial Analysis 8.6.3 Research & Development Expenses 8.6.4 SWOT Analysis 8.7 Clif Bar & Company 8.7.1 Company Overview 8.7.2 SWOT Analysis 8.8 Nestle S.A. 8.8.1 Company Overview 8.8.2 Financial Analysis 8.8.3 Segmental and Regional Analysis 8.8.4 Research & Development Expenses 8.8.5 Recent strategies and developments: 8.8.5.1 Product Launches and Product Expansions: 8.8.6 SWOT Analysis 8.9 McKee Foods Corporation 8.9.1 Company Overview 8.9.2 SWOT Analysis 8.10. Olympia Granola 8.10.1 Company Overview 8.10.2 SWOT Analysis Chapter 9. Winning Imperatives of Granola Bars Market

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