摘要：

在干預(yù)國(guó)民健康飲食行為方面, 更“隱性”的助推策略因其針對(duì)直覺(jué)思維系統(tǒng)發(fā)揮作用, 比傳統(tǒng)的干預(yù)政策更具優(yōu)勢(shì)。基于助推策略對(duì)食物選擇決策影響機(jī)制的不同, 健康飲食助推策略可構(gòu)建為提供決策信息、改善決策選項(xiàng)、影響決策結(jié)構(gòu)和提醒決策方向4個(gè)大類及9個(gè)小類的框架體系。助推策略在實(shí)踐中仍存在爭(zhēng)議, 因而在中國(guó)實(shí)施時(shí)需與傳統(tǒng)政策結(jié)合使用, 充分考慮中國(guó)國(guó)情和消費(fèi)群體特征, 并充分利用信息技術(shù)和大數(shù)據(jù)優(yōu)勢(shì), 助力健康中國(guó)。

關(guān)鍵詞: 助推, 健康飲食行為, 干預(yù)策略, 健康政策

Abstract:

With respect to interventions for healthy eating behaviors of citizens, the more covert nudging strategies, which focus on influencing intuitive thinking system, have shown their advantages over conventional policies. Based on the unique influencing mechanisms of nudging strategies on healthy diet decisions, the nudging framework comprises four main categories, namely, providing decision information, improving decision options, influencing decision structures and reminding decision directions, which further include nine sub-categories. Considering the disputes over the nudging strategies in practice, the implementation of the nudging strategies should be integrated with conventional policies in China, fully take into consideration the actual conditions in China and the characteristics of Chinese consumers and take full advantages of information technology and big data, to achieve the goal of Healthy China.

Key words: nudge, healthy eating behavior, intervention strategy, health policy

中圖分類號(hào): 

B849

R155.1

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