2021北京國際健康旅游博覽會(huì)簡介 2021北京國際健康旅游博覽會(huì)將于8月13日至15日在北京全國農(nóng)業(yè)展覽館舉辦，展覽面積13,000平米。在當(dāng)下廣大公眾對于健康的生活和愉悅的身心更為期待的背景下，本屆博覽會(huì)有哪些值得關(guān)注的熱點(diǎn)呢？
Overview of Beijing International Health Tourism Expo (HTE2021)Beijing International Health Tourism Expo (HTE2021) will take place at the National Agricultural Exhibition Center in Beijing between 13 and 15 August with an exhibition area of 13,000 square meters. Under the greater public expectations for a happy life and healthy mind and body, it will have special highlights this year.
本屆博覽會(huì)有哪些熱門行業(yè)參展？有哪些商機(jī)？ 本屆博覽會(huì)分為五大展區(qū)：國內(nèi)展區(qū)、國際展區(qū)、企業(yè)展區(qū)、互動(dòng)體驗(yàn)區(qū)和醫(yī)療用品及健康展銷區(qū)。國內(nèi)展區(qū)將有來自全國各省的文旅管理機(jī)構(gòu)、健康旅游企業(yè)、行業(yè)協(xié)會(huì)等現(xiàn)場交流、交易。國際展區(qū)將匯聚海外醫(yī)療旅游、醫(yī)療美容、目的地、經(jīng)銷商等同業(yè)互動(dòng)交流和參與商洽。企業(yè)展區(qū)涵蓋健康休閑、森林康養(yǎng)、健康食品、養(yǎng)生藥膳、體育健身、OTA、旅行社、保險(xiǎn)企業(yè)等。在互動(dòng)體驗(yàn)區(qū)，中醫(yī)養(yǎng)生、云醫(yī)院、美容健身、健康體檢等企業(yè)現(xiàn)場完成醫(yī)療、康養(yǎng)旅游線上預(yù)訂，現(xiàn)場互動(dòng)體驗(yàn)，推出公益義診等。醫(yī)療用品及健康展銷區(qū)將有一批高質(zhì)量的高端醫(yī)療旅游、中醫(yī)藥產(chǎn)業(yè)園、醫(yī)療美容、健康用品、家庭用健康器械、中醫(yī)藥、民族醫(yī)藥等企業(yè)參與其中。 三天展期內(nèi)，來自海內(nèi)外健康旅游相關(guān)領(lǐng)域的眾多企業(yè)、機(jī)構(gòu)等，將在現(xiàn)場進(jìn)行充分有效的交流和洽談，搭建起合作的橋梁，為企業(yè)的發(fā)展和產(chǎn)業(yè)的進(jìn)步提供積極有效的幫助。 Which popular industries will participate in HTE 2021? And which kinds of business opportunities are there? HTE 2021 comprises five major exhibition areas, namely, areas of Domestic Exhibition, International Exhibition, Business Exhibition, Interactive Experience, and Medical Devices and Health Exhibition and Sales. The Domestic Exhibition will involve cultural-tourism managing bodies, health-tourism businesses and industry associations from across China, who will have exchange and trade on site. The International Exhibition will see those involved in industries such as medical tourism and aesthetic medicine as well as tourist destinations and dealers from home and abroad. They will have exchange and business talks. The Business Exhibition covers health and leisure, forest therapy, functional food, wellness and medicinal cuisine, sport and fitness, as well as online-travel agencies, tour operators and insurance companies. In the Interactive Experience Area, businesses of traditional Chinese medicine and wellness, cloud hospitals, beauty and fitness and health check offer online booking for medical and wellness tourism, in addition to on-site interactive experience and free medical consultation. The Medical Devices and Health Exhibition and Sales Area will be home to some high-quality business which covers high-end medical tourism, traditional Chinese medicine industry, aesthetic medicine, health products, household fitness machines, traditional Chinese medicine and ethno-medicine. During the three-day exhibition, businesses and organisations from health tourism and related fields at home and abroad will engage in exchange and business talks. The exhibition will serve as a bridge of collaboration, contributing to business development and industrial progress. 
商務(wù)洽談和產(chǎn)業(yè)合作的高效平臺(tái) 北京國際健康旅游博覽會(huì)為海內(nèi)外的健康旅游企事業(yè)單位搭建起商務(wù)洽談和產(chǎn)業(yè)合作的高效平臺(tái)。來自海內(nèi)外的買賣雙方將在展館現(xiàn)場進(jìn)行交流、洽談；同時(shí)，組委會(huì)專門設(shè)立一對一洽談專場，參展商和海內(nèi)外買家進(jìn)行精準(zhǔn)有效的業(yè)務(wù)洽談和渠道對接。在公眾日，將有眾多公眾有序進(jìn)入展館，對現(xiàn)場銷售將起到重要推動(dòng)作用。廣大公眾不僅是潛在消費(fèi)者，更將現(xiàn)場了解展商的產(chǎn)品、商品、服務(wù)，對于優(yōu)質(zhì)產(chǎn)品進(jìn)行二次傳播，對展商業(yè)務(wù)發(fā)展和品牌推廣都將起到重要作用。 An efficient platform for business talks and industrial collaboration HTE serves as an efficient platform for business talks and industrial collaboration among health-tourism enterprises and public institutions from home and abroad. National and international buyers and sellers will gather here and engage in exchange and business talks. Meanwhile, the organising committee will specially organise one-to-one business talks that allow exhibitors and domestic and foreign buyers to engage in targeted and effective trade talks and communication. On days when it is open to the public, the large number of visitors will play a critical role in boosting the sales on site. The general public are not merely potential consumers. They will contribute to the promotion of quality products, merchandise and services they have seen at the exhibition. 
配套活動(dòng)豐富多彩，打造健康旅游智慧平臺(tái) 本屆博覽會(huì)將推出高質(zhì)量行業(yè)峰會(huì)，包括“2021中國國際健康旅游高峰論壇”、“健康旅游培訓(xùn)會(huì)”、“健康旅游沙龍”等配套活動(dòng)。論壇以“探索健康旅游高質(zhì)量發(fā)展道路”為核心要旨，行業(yè)權(quán)威、企業(yè)領(lǐng)袖共同打造健康旅游的智慧平臺(tái)。培訓(xùn)會(huì)重點(diǎn)對健康產(chǎn)品與旅游渠道對接等方面進(jìn)行針對性培訓(xùn)，以期對企業(yè)線下業(yè)務(wù)產(chǎn)生實(shí)際推動(dòng)。健康旅游沙龍將搭建女性健康生活交流平臺(tái)、建立時(shí)尚健康的旅游和生活理念。這幾項(xiàng)高端會(huì)議已在行業(yè)內(nèi)形成品牌，備受同業(yè)歡迎。
A diversity of events for a smart health-tourism platformHTE 2021 will also stage the high-quality industry summit “China International Health Tourism Forum 2021” and events such as health-tourism training and healthy-life salon. The forum focuses on high-quality development of health tourism where industry authorities and business leaders will jointly create a smart health-tourism platform. Meanwhile, the training will be focused on how to connect health products with tourism channels. The health-tourism salon will be an exchange platform for healthy female living and the development of concepts that are fashionable and healthy. These high-end meetings have become industry brands, well received in the industry.
強(qiáng)化品牌營銷，多平臺(tái)推廣展商產(chǎn)品 北京國際健康旅游博覽會(huì)是健康旅游產(chǎn)品、商品、信息的交互、合作平臺(tái)，同時(shí)也是健康旅游品牌和產(chǎn)品營銷的重要舞臺(tái)。組委會(huì)將通過線上線下傳播方式，推廣展商品牌和產(chǎn)品，為展商業(yè)務(wù)的發(fā)展和品牌宣傳搭建專業(yè)平臺(tái)。廣大參展商可與組委會(huì)取得聯(lián)系，搭上整合營銷的快車。同時(shí)，也歡迎廣大參展商將豐富的產(chǎn)品資訊和優(yōu)質(zhì)產(chǎn)品帶到現(xiàn)場，給廣大的參會(huì)公眾帶來產(chǎn)品福利。歡迎國內(nèi)外同業(yè)和相關(guān)領(lǐng)域的朋友們，參與到2021北京國際健康旅游博覽會(huì)的平臺(tái)上來，共商、共建、共享高質(zhì)量的健康旅游，共同引領(lǐng)健康、快樂、幸福人生！據(jù)悉，2021北京國際健康旅游博覽會(huì)由文化和旅游部國際交流與合作局、資源開發(fā)司、非物質(zhì)文化遺產(chǎn)司、國家衛(wèi)生健康委員會(huì)規(guī)劃發(fā)展與信息化司、國家中醫(yī)藥管理局國際合作司作為指導(dǎo)單位；北京興旅國際傳媒有限公司主辦；北京市文化和旅游局、天津市文化和旅游局、河北省文化和旅游廳、中國旅游協(xié)會(huì)健康旅游分會(huì)、中國林業(yè)產(chǎn)業(yè)聯(lián)合會(huì)為支持單位。 Strengthening brand marketing and promoting exhibitors’ products on multiple platforms In addition to being a communication and collaboration platform for health-tourism products and information, HTE is a stage for the marketing of health-tourism brands and products. The organising committee will promote exhibitors’ brands and products both online and offline and build professional platforms that help exhibitors develop their business and promote their brands. Exhibitors may also contact the organising committee for integrated marketing. They are welcome to bring product information and quality products to the exhibition that will benefit the visitors.All involved in the industry or related fields are welcome to join the platform of HTE 2021 to contribute to the development of high-quality health tourism, enjoy the benefits and lead a healthy and happy life.HTE 2021 is organised by Beijing Sunny International Communications Ltd.; supervised by the Bureau of International Exchange and Cooperation, Department of Resource Development and Department of Intangible Cultural Heritage of China’s Ministry of Culture and Tourism, the Department of Planning and Information of China’s National Health Commission and the Department of International Cooperation of the National Administration of Traditional Chinese Medicine; and supported by Beijing Municipal Bureau of Culture and Tourism, Tianjin Municipal Bureau of Culture and Tourism, the Department of Culture and Tourism of Hebei Province, Health Tourism Chapter of China Tourism Association and China Forestry Industry Association. 
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